Mass Effect 3 “up” against Mass Effect 2

The Mass Effect 3 campaign train seems to have not only left the station, but turned into a space-age helicopter type machine and taken copies of the much awaited game into space to drop on gamers heads. Coupled with what EA have today said about pre-order sales, it makes one wonder if people are cash strapped and redundant at all. Or are gamers gaming rather than eating?

It would appear that Mass Effect 3’s pre-orders are well ahead of Mass Effect 2’s at this point in the game. On top of this, EA have confirmed that they are building a “triple-A campaign”.

In a statement to the UK Trade site, MCVUK, EA stated:

“TV, cinema, online, print and outdoor activity will help capture the mainstream audience,”

“For the core Mass Effect fan, we’ve been building on the immersive nature of the game with a host of trailers, social media activity and fan site activation.

“Currently our pre-orders have broken the targets set, we are well ahead of where we were at the same point with Mass Effect 2 and we have all of the platforms aligned for launch, which is a first for the Mass Effect franchise,”

“Mass Effect 3 follows on from a 96 Metacritic-rated game and everything suggests that the third iteration in the franchise is going to have the same, if not better, quality.”

According to EA product manager Will Graham.

So with pre-orders well along the way, spaceships (or weather balloons) dropping games on our head, adverts everywhere it would appear that Mass Effect 3 is the game of the year already…